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Choosing Between Sole Agency and Multi Agency

Date: 28/02/24

In the world of real estate, the decision between appointing a sole agent or multiple agents to sell your property is a significant one. As a committed sole agent estate agency, we believe in numerous advantages that a sole agent can have over a multi-agent approach. This article aims to provide an insightful comparison, helping property owners make an informed decision.

Personalized Attention and Dedication.

We thrive on providing personalized, dedicated service. When you choose us as your sole agent, we aim to build a trusting relationship with you, your property becomes our priority and receives our full attention. This focused approach ensures that every aspect of the sale is managed and tailored to your specific needs. Oppositely, with multiple agents, a level of personal understanding and trust can be challenging to establish. Your property is just another addition to their portfolio and among many on their books, which can lead to a diluted focus and a generic marketing approach. 

There is of course a scenario where your abundance of agents will no longer in good faith work for you, but rather work against you. This may happen when it becomes evident to one of your many agents that the potential buyer has already visited your property with one of their fellow competitors. So in the event where a buyer could have seen your property as a good candidate, will be discouraged by your other employed agents that hold no real prospects and pushed towards a deal where they, the agent, stand a higher chance of getting a paid commission.

Focused Marketing.

We are highly motivated to sell your property, utilising targeted marketing strategies and strong negotiation skills to secure the best deal. A common misconception is that advertising your home with multiple agents gives you more exposure, thus a common belief that a buyer for the property will be found quicker. However, taking this approach runs the risk of waving a red flag marked desperation above your head. Wouldn't you question whether there's an underlying issue with the property if you were a buyer, would you not ask yourself why someone is desperate to sell? If these thoughts would cross your mind, rest assured it is the same with others.

In the past, again,working with a single agency typically meant less exposure compared to hiring multiple agencies. However, this is no longer as big of a concern as it used to be due to the advancement of modern technology and specialized marketing methods. Nowadays, a property can achieve an equal amount of attention when represented by a sole agent as it would with multiple agents.

Ability to offer you the best.

In the dynamic world of real estate marketing, the importance of presentation cannot be overstated. Confident in the security exclusivity brings, we are able to deliver our utmost best and thus we are able to give you a well-marketed and an unbeatable property listing. A listing that provides an immense amount of information and attracts more potential buyers, a listing that dismisses non serious buyers and commands a higher value.

We understand this crucial aspect and leverage a plethora of technologically advanced tools to showcase properties in the best possible light:
  • 3D virtual tours - 24/7 virtual viewings of your property 
  • Aerial and indoor videos
  • Drone photography and videography 
  • Professional landscape and interior photography 
  • Digital floor plans 
  • Mapping and GPS

Cost and Time Efficient.

Because of the aforementioned, we are confident in our capacity to facilitate a swift and successful sale in a significantly shorter exclusivity period, lasting just 5 months. Unlike the usual industry practice of a 10-month exclusive agreement

In our estate agency, we place our clients' interests at the forefront by providing a notably competitive commission rate of only 4% + VAT, a decrease from the typical rate of 5% + VAT.

Bottom Line.
Choosing Cyprus Resales Group as your sole agent for real estate transactions offers unparalleled benefits, a decision that is both strategic and beneficial for property sellers. The advantages of appointing us as a sole agent are numerous and significant, ensuring a seamless, efficient, and successful property sale experience.

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